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The Essence of BETEL

BETEL (ቢትል) meaning “House of God” in Amharic, is an ethical jewellery, rooted in Africa and inspired by the ancient land’s traditions and cultures.

We honor and celebrate the rich heritage of Ethiopia, ensuring that each piece reflects the stories embedded in its craftsmanship.

We commit to preserve and elevate the traditional techniques passed down through generations. 

Our jewellery is distinguished by their unique designs. They bridge traditions and modernity, aesthetics and significations.

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